We are propelled by data and driven by results.
We are a different kind of agency.
We are your business partner.
We aren't just another vendor or agency - we're a strategic partner. We design all of our services with your unique business goals in mind.
We provide unparalleled data access.
We continually test and onboard new data partners to provide you access to the best consumer and business data in the market, and we retire data sources when they don’t perform to our high expectations.
We are measurement focused.
We are an omni-channel attribution engine, committed to conquering complex and fragmented multi-channel marketing mixes to accurately measure the overall impact of your campaigns.
We practice in flexibility and fairness.
We are so confident in the performance of our marketing campaigns that we offer alternative funding models that allow you to lock in a fixed account acquisition cost, while we front the full performance risk.
We believe in the power of yes and creating what's next, with innovation at the core of our creative problem-solving approach.
We believe in true partnership, full transparency, and accountability.
Honesty, respect, and teamwork lay the foundation of our relationships.
We earn trust and recognition by delivering winning strategies with results to prove it.
- Our journey began in 1980 as First Manhattan Consulting Group, where we partnered with enterprise-level clients to help solve their most challenging problems, including marketing strategy.
- When we couldn’t find an agency with the industry know-how to effectively execute our strategies, we decided to start our own, and FMCG Direct was born.
- In 2017 we joined Deluxe Corporation, a trusted, tech-enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions.
David BrauntuchVice President
Garry CapersDeluxe Leadership View
Garry CapersDeluxe Leadership
Garry Capers joined Deluxe Corporation in September 2019 and is our Division President, Cloud Solutions and a member of the Executive Leadership team.
Prior to Deluxe, Garry held executive leadership roles with ADP and Equifax. At ADP, he led a business providing comprehensive outsourcing services that drove revenue, profitability and client satisfaction. A proven leader, Capers has led efforts for global technology companies and top-tier global management consultancies, transforming and accelerating revenue growth. While at Equifax, he oversaw B2B marketing units that focused on marketing data services for corporations, small businesses and consumers. His efforts led to significant revenue growth and margin expansion.
Garry holds a Bachelor of Arts in Business Administration from Morehouse College and a Master of Business Administration in Marketing from The Wharton School at the University of Pennsylvania.
Derek S. ElmerickManaging Vice President View
Derek S. ElmerickManaging Vice President
Derek is responsible for developing and guiding the marketing analytics strategy at FMCG Direct. He oversees the database marketing and analytics group, and also directs the many facets of FMCG Direct research and development initiatives. Derek works with a highly motivated team that enjoys helping clients convert data into actionable, measureable insights that maximize shareholder value.
Prior to joining FMCG, Derek's management consulting experience was acquired at American Management Systems where he specialized in financial services software development and systems integrations. Derek received an MA in statistics from Harvard University. He also holds an MS in mathematics from Purdue University and a BS in mathematics from Indiana University.
Amy HerguthChief Operating Officer
Samuel J. IelapiManaging Vice President View
Samuel J. IelapiManaging Vice President
Sam is a strategic relationship owner with more than 10 years of experience serving financial services institutions at FMCG. Sam partners with clients to design, create, and implement acquisition and engagement marketing campaigns across all paid media channels. As the key owner of campaign planning, he collaborates with client and brand teams to develop intelligent campaigns that grow business banking and consumer banking market share.
Sam helps drive successful campaign performance with a strategic approach towards segmentation, promotional offers, product positioning, and media channel spend. He is responsible for overseeing internal teams dedicated to project management, creative design and development, and campaign production and deployment. Along with his client relationship duties, Sam shares responsibility of expanding and monetizing FMCG’s new product development and go-to-market solutions and spearheads communication and culture efforts within FMCG. Sam received a B.S. B.A. in Finance and International Business from Georgetown University.
Kristopher D. LazzarettiExecutive Vice President View
Kristopher D. LazzarettiExecutive Vice President
Along with developing and implementing campaign strategy and test design, Kristopher oversees the delivery of integrated, cross-channel marketing solutions using analytics, data and technology. He also shares responsibility for developing and continuously improving FMCG Direct's core intellectual property, including the Financial Personality® segmentation system, the Consumer Financial Insights® scoring suite, and the firm's lifespan analysis and profitability modeling tools.
With clients, Kristopher works to channel high-level business goals into tactical marketing strategies. Clients rely on him to quickly and accurately forecast production levels and profitability, select and apply the appropriate analytical tools, and clearly explain campaign objectives, tests and results to all stakeholders. Kristopher received his BA with highest honors from Princeton University.
Tad C. LeBlondExecutive Vice President View
Tad C. LeBlondExecutive Vice President
Tad provides strategic counsel on campaign design and optimization across all FMCG Direct clients. Tad collaborates with clients to define the campaign production goals and key learning objectives, and then develops the optimal test cell design to achieve those goals. Tad has developed a reputation for his ability to accurately forecast campaign performance, including accounts, balances, and profitability.
FMCG Direct clients look to Tad to distill the critical insights from the results of each campaign that will "move the needle" in future campaigns. The success of FMCG Direct is due, in large part, to Tad's vision and practical experience across hundreds of direct marketing campaigns. Tad received his BA with honors from Harvard University.
Alexandra MossVice President
Elissa RoddVice President
Stephen RyanVice President
John TracyVice President